Poultry Business Blueprint: How to Plan, Launch, and Grow a Profitable Poultry Farm

Poultry Farming Business Modelling for Project Report

I’m about to share with you my 15-point blueprint for writing a winning poultry farming business plan.

The best part?

You’re going to get linked to LOTS of business planning resources including real-life case studies within these steps.

Let’s take a look together…

Step #1: Get The Best Poultry Farming Business Plan Template

A poultry farming business plan template is usually the no.1 request I get asked for as the author of The Big Book Project.

Emails like this are a good example:

Up until now, it’s been an obvious MISS as part of The Big Book Project…

…ready-made business planning consultancy for the beginner.

I always had it in mind to plug in the gap.

It’s in me to do.

With the experience of 10+ years serving start-up entrepreneurs with strategic business planning consultancy…there are countless benefits to offer here.

However, I didn’t want to rush.

I wanted the solution I delivered to ANSWER ALL QUESTIONS. And be handed over in a way that is:

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…the more flexible, yet comprehensive the planning materials are – the easier they will be to use and act on.

(And business does come down to action at the last.)

The Ultimate Poultry Farming Business Planning Template

My first step was to construct what I consider to be the most complete poultry farming business plan template possible.

The kind of thing that covers both bases of:

  1. helping to provide clarity to your thoughts for rolling out a successful poultry business launch
  2. communicating an attractive proposal to potential stakeholders and investors

Pouring in over 50,000+ hours of strategic business consulting experience which spans:

…I decided upon the following outline template:

Executive Summary

What is the business?

Why is it needed?

How will it deliver?

What are the financial rewards of investment?

Industry Analysis

SWOT & PESTLE (situational) analysis

Vision & Mission Statement

Scope and audience

Feel good and standards

Poultry farm slogan

Competitive Analysis

Products and services

Marketing and sales

Marketing Strategy

Products and services

Ownership

Financial Plan

Profit and loss

Key performance indicators (KPIs)

It’s 38-parts that together spell out every critical element of poultry business success.

You simply won’t find a more comprehensive effort to fully load a poultry farming business plan with ALL ESSENTIAL INGREDIENTS.

Want a breakdown of what each part really contains?

That’s EXACTLY what’s up next…

Step #2: Download The Poultry Farm Business Plan Analysis Playbook

As shared above, I’ve taken the time to draft what I am absolutely certain is THE market leading poultry farming business plan template – FULL STOP.

But what about the detail? And how should it be used?

Business planning analysis: the KEY to using my business plan template – like a PRO

Like so many business planning template solutions out there like bPlans, for example, they do a good job of setting a solid format, BUT…

…where they FALL SHORT is in giving you some real-life examples of how to APPLY the template.

Most business planning tools out there don’t give you examples of how real poultry businesses measure up with the tool.

And because of this, those other planning tools leave you GUESSING what to do with it.

So you end up using it as a first-time pupil uses an exercise book:

Unskillfully and regrettably (“…don’t want to go back there again if I can help it…”).

When actually, what you NEED is a dynamic, “can’t put it down”, interactive ACTION plan – with bite.

…this is the reason I wrote this series of poultry farming business planning analyses.

Here’s what my business plan analysis will do for you…

To take all the guesswork and wandering out of planning your poultry business.

And to show you EXACTLY HOW a real-life poultry start-up success story marries up with my winning business planning formula…

…giving expert insight into how BEST to use the template to plan your own success.

(Way much better than just templates or homework…)

Step-by-step, proven insights of what REALLY works and why in every step of writing your own poultry business plan.

= 1st rate consultancy & on-the-shoulder advice – at your own pace (& at only a fraction of the price).

You can access The Poultry Farming Business Plan Analysis Playbook here (Downloadable PDF version is available to paid subscribers)

Step #3: Download Poultry Plan It (eBook)

So, why is an eBook the IDEAL partner to helping your write your poultry farming business plan?

(I’m glad you asked!)

Poultry Plan It: the blueprint to winning investment for your poultry business

Rather than present you with empty template boxes to fill out (which – let’s face it – offers zero value, both to you and potential investors)…

My eBook called, Poultry Plan It – shows you EXACTLY how to:

…your poultry business plan to achieve 1 thing:

To Win Investment.

(Simple. My eBook “Poultry Plan It” shows you how to get investors to take your poultry business seriously .)

Snapshot of a PDF with Executive Summary Templates

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Does this eBook sound like what you need?

Want to unlock the whole eBook as PDF download?

Become a paid subscriber and get “Poultry Plan It” by instant PDF download.

Step #4: Download Poultry Project Reporter 2.0 – Insider’s Guide

Have you ever wanted to see:

…how the financial PROs estimate future poultry investment returns?

…which poultry production models generate the most profit?

(I mean REALLY SEE?)

Then the Poultry Project Reporter 2.0: Insider’s Guide was written just for you.

Poultry Project Reporter 2.0 – Insider’s Guide: the ‘grain-by-grain’ financial analysis EVERY poultry business plan needs

I wrote the Poultry Project Reporter 2.0 – Insider’s Guide for two pressing reasons:

  1. BIG reveal
  2. Software handbook

Here’s a quick snippet of the level of breakdown I provide:

…literally, grain-by-grain, high precision detail.

BUT at the same time super simple to follow.

(With lots of visual content to really help you ‘get the picture’.)

Want to hear it from a reader?

This feedback email was sent by a start-up poultry farmer.

He emailed me within minutes of receiving a mailshot of a FREE chapter from the Insider’s Guide.

So what’s actually ‘inside‘ the Poultry Project Reporter 2.0 – Insider’s Guide?

A great question.

Here’s what you get:

Estimate Poultry Production An introduction to my inside method for estimating your future production of chicken meat or eggs.
Calculating Poultry Demand It all starts with demand. But how should you estimate demand for chicken or eggs? This is my data-driven answer.
Layer Production Systems Demystifying commercial layer farm production models – the size of flocks, number of houses, timings of buying batches and how this stacks up EXACTLY to eggs produced each week.
Broiler Production Systems A highly detailed case study approach on how to engineer a broiler (meat bird) rearing model that achieves your desired production goals.
Poultry Income Statement A deep dive look into the income statement metrics of poultry farms and how to master your handle of it for getting maximum ROI.
Broiler Income Analysis The ideal method for bridging the gap in understanding between broiler production model and its related weekly cash flow.
Layer Income Analysis Every wanted to know an exact method for projecting your poultry farm’s weekly egg sales cash flow? This is a step-by-step tutorial of how it’s done.
PPR 2.0: Poultry House Rest Periods A seemingly minor adjustment to your poultry farm production engineering – BUT with MAJOR profit impact = poultry house resting periods. It’s literally the very LAST detail most will think of. But find out why you can’t afford to miss out.
Quick Case Study: Layer Farming Break Even 500 birds (South Africa) Finding the bullseye of breakeven within a layer poultry farm, based in South Africa (but applicable ANYWHERE). A step-by-step technical tutorial.
Estimating Poultry Farming By-Products This is the side income breakdown that every poultry farmer should have on their desk. A solid approach to using Poultry Project Reporter 2.0 software to plan by-product sales.
Layer Feed Consumption An ironclad approach to calculating your layer farm’s feed requirement. Remembering that multi-flock models are complex, having overlapping flocks of varying ages. This method accounts for this.
Broiler Feed Consumption A reliable and accurate way of estimating how much feed your broilers will eat within a given time period when reared according to one of a variety of models.
Start-Up Capital for a Poultry Farm A strategic look at planning your poultry farm’s start-up capital. A valuable digest for helping you account for one-off and working capital on paper.
6-Year Discount Cash Flow Analysis & Benefit Cost The #1 financial planning tool used by investors and lenders alike to valuing business worth. It’s the gross profit roadmap for your poultry farm’s operations spanning the next 6 year.
ROI Metrics for a Poultry Farm The poultry farm performance dashboard that keeps you in tune with all of your business vitals in a single snapshot. A critical landmark on your course of managerial reporting.
Financial Planning Shortcuts for Poultry Farmers Benchmark percentages for what you should expect from the financial performance of your poultry farming business. Some rules of thumb to help guide your business vision.

Totally comprehensive and also a great handbook to accompany my proprietary software Poultry Project Reporter 2.0.

Want to grab a copy of the PPR 2.0: Insider’s Guide?

Become a paid subscriber today and instantly get the inside track on financial planning for your poultry farm business.

Step #5: Download Sample Poultry Plan Data

Have a read of this:

…and there are many more requests like this in my inbox.

It seems when it comes to business planning help, poultry farmers and professionals alike are interested in scanning sample data too.

(Not just templates)

Sample papers: a GREAT way for self-assessing if your business plan is up to scratch

If you ask me, examples are without doubt the BEST way to learn.

Whenever I’m looking to work out a business model I always look for working models that already exist.

Never contrived or manufactured formulas.

As an adult, I don’t like to be spoon-fed. I learn best when I’m left a little room to figure things out myself.

Let’s take it back to class…

…why are past exam papers and examiner notes such a popular revision method?

(i.e. finding out for yourself how you measure up against standard.)

My preferred method of advanced learning.

And I don’t think I am alone in this.

This is exactly why I put together these sample poultry farming data plans – both layer and broiler models.

I left out any country bias, so these are a universal fit to any and every economy.

What do the samples contain?

There are 2 typical planning problems that these plans are designed to solve:

  1. Input and output VARIABLES,
  2. related to the SCALE and MODEL of your farm.
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In other words, these samples are shortcuts or crib notes for literally telling you if your planning progress is:

I’ve arranged the samples according to the following attributes:

Flock size

Broiler farming rearing models

Layer farming rearing models

Input/Output variable

These lists above are like ingredients to prescribed recipes.

Or, elements of an equation for solving a problem.

Mix them together in the right order and you answer critical questions within your poultry farm business plan.

Want an example?

The sample plans above will answer questions like,

“How much manure will a 2,000 bird broiler farm produce annually over 6 years, using the 4+1 rearing method?”

Or,

“How many eggs will a 5,000 layer farm produce annually over 6 years, using the 1+2 rearing method?”

Simply pull the relevant data set and immediately land your finger on the answer.

A convenient ‘plug-in’ to EVERY poultry farming business plan

Would you like a free sample?

Now, are you ready for EVERYTHING?

Become a paid subscriber to gain instant access to ALL current sample plans PLUS future updates.

Step #6: Use Business Management Templates (Keep Sheet)

Another short falling of traditional business planning templates is that they are start-up focused.

It makes the value gained from them short-lived.

Think of it this way…

When you’ve finally launched your business, that’s just the beginning and not the end.

At the very least, you should have another 6 years on top of actually running your business.

If your templates are ONLY valid for start-up,

Then what do you use to keep your ongoing plans in order?

Crush investment risk with my business management templates

Arguably, running the business is a far more risky phase of investment – most of all because now you have made a material commitment.

Therefore, you carry the potential of loss.

And business management also just happens to be the most challenging discipline to hold.

Because you’ve got SO MUCH going on all at the same time.

And staying organised becomes more and more difficult with every day that goes by.

CHAOS costs

ORGANISATION profits

you gain vision, you gain awareness and ultimately make money.

Business Management Templates

These templates are designed to help you stay on top.

Account Management Balanced Scorecard Assess the performance of your customer account management.
Account Management Matrix Estimate how much revenue growth potential exists in your current pool of customers or clients.
Basis of Estimate Declare your ‘workings out‘ and all contributing factors when calculating estimated costs or prices.
Break-Even Find out the exact volume or price of sale where your business pays for itself, but no more.
Business Budget Measure actual sales figures against expectations and holding your business accountable.
Business Process Document Detail and documenting ANY business process whatsoever.
Cash Flow (Small Producer) Produce a 1-year statement of business cash flow.
Communication Management Matrix Document how communications with the various stakeholders of the business will take place.
Content Marketing Production Estimate Estimate the amount and cost of content needed to be produced for promoting the business.
Content Marketing Revenue Track sales revenue generated by each and every marketing channel operated by your business.
Content Marketing ROI Calculate the profit/loss of all content marketing activity.
Duration Estimate Produce accurate base estimates for length of time taken to perform operational duties.
Gantt Chart Make timelines for scheduling jobs or tasks collated into projects.
Income Statement (P&L) Draft a classic profit/loss or income statement for your poultry business.
Issue Log Record all business-related issues (i.e. significant occurrences that could impact resources).
Labour Management Matrix Stay abreast of how you deploy your labour investments and the results gained.
Land, Buildings & Utilities Get organised on all your land and property purchasing activity with research.
Local Strategy Survey & Report Survey the prospective neighbours of your new business and uncovering any opposition you face.
Market Research Proforma Keep all of your market research data in one convenient place.
Mini-Feasibility Study Write a miniature assessment protocol for evaluating if start-up is possible given constraints.
Payroll Statement Compile a detailed payroll statement.
Personal Commitment Matrix Declare the material commitments which you expect to make related to running this poultry business.
Procurement Management Matrix Plan an audit trail of all procurement necessities and their related outcomes.
Progress Update Write a quick and simple summary of progress made within your business project.
Project Status Report Publish a detailed report on the status (condition) of every business function – from top to bottom.
Quality Management Matrix Design a framework for assessing and controlling quality standards of business processes.
Quality Metrics Articulate by what ‘measure’ certain business outputs will be rated.
Request For Proposal Produce a request for proposal document to survey prospective providers.
Risk Management Matrix Explain how risk is going to be monitored and controlled within your poultry business.
Root Cause Analysis Record business issues and detailing your approach to solving them.
Sales Prospecting Keep information and data gathered during your presales interaction.
Strategic Acid Test for Start-Up Business Use in conjunction with a feasibility report as a means of validating your business idea.
Strategic Business Plan Outline your approach to market and how you aim to tackle the commercial opportunity strategically.
Work Breakdown Structure Break down every work process into its bare parts to build up an accurate evidence base for cost analysis.
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Want to start making business management plans?

Become a paid subscriber and access this suite of business management templates today.

Step #7: Download Business Records for Poultry Keepers eBook

This is a USDA eBook (United States Department of Agriculture – Farmers’ Bulletin 1614) from 1929.

(That’s right – it’s almost 100 years old!)

But testament to ‘things done well’…

…this evergreen piece of invaluable financial coaching for poultry farmers still holds true today, as when it was 1st published.

Business Records for Poultry Keepers: “Simply…DON’T attempt to write your poultry business plan without it.”

The motto of the eBook?

“It literally pays for poultry farmers to keep records of current operations to guide their efforts in profitable directions.”

In fact the book gives the following 6 great reasons why you need this download:

(1) “…reduce the guesswork in poultry farming by helping the farmer to
determine the actual reasons for poultry profits and losses,”

(2) “…show the relative efficiency of different methods of production
and marketing,”

(3) “…make it possible for a poultry keeper to compare his results with published information (benchmark) on many poultrymen’s problems,”

(4) “…show the financial progress a poultry keeper has made in his business,”

(5) “…furnish information for credit statements when funds are borrowed,”

(6) “…help to prevent disputes by serving as a check on business dealings.”

What is included in this eBook?

Business Records for Poultry Keepers